About us

18 years of caring for Bengal, precisely.

What started as a 2-room lab in Barasat is now 5 accredited centres — but the promise hasn't changed. Accurate diagnostics, delivered with dignity.

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Patients served
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Tests offered
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Years of service
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Centres
NABL
ISO 15189 accredited
ISO 9001:2015
Quality management
NABH ready
Polyclinic standards
What we stand for

Care, engineered without compromise.

Diagnostic integrity

Externally audited. No shortcuts on samples, reagents or reporting.

Care over volume

Every report is reviewed by a consultant before it leaves us.

Rooted, not remote

Owned and staffed by people from the towns we serve.

Modern equipment

Fully automated analysers, digital X-ray, colour doppler at every centre.

Our story

From one lab to five centres.

  1. 1
    2008
    Barasat centre opens

    Doctor's Choice begins as a 2-room pathology lab off Jessore Road.

  2. 2
    2013
    NABL accreditation

    First diagnostic chain in the district audited to ISO 15189.

  3. 3
    2016
    Bongaon & Ashokenagar

    Two new centres bring specialist care closer to home.

  4. 4
    2019
    Bashirhat centre

    Full-service pathology, radiology and polyclinic OPD launches.

  5. 5
    2022
    Taki centre + home collection

    5-centre footprint and city-wide home collection go live.

  6. 6
    2026
    WhatsApp-first care

    Reports, bookings and consults, all on a single conversation thread.

Join 2.5L+ patients

Experience diagnostics done right.

Reports on WhatsApp. Doctors on call. Home collection across all 5 centres.

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